Are you looking for ways how to get more followers on Instagram?
It’s no secret that Instagram is the leading platform for creators and business people.
There are approximately 1.4 billion monthly active users (MAUs) worldwide, and 200 million of these users have business accounts. Not just that, according to a report, the most viewed Instagram stories are coming out of business accounts.
Do you know what that means?
If you are not leveraging this platform for your brand or business, you are already falling behind your competitors.
But here comes the pain point: as glittery as this whole thing appears to be, the reality is that it requires a huge amount of strategies, hard work, and perseverance to get your first 1000 followers on Instagram and even afterward.
If you have a business account on Instagram, you might have already seen the cheap tricks of #likeforlike, #follow4follow, or getting paid followers who don’t provide any kind of engagement, and much more.
But do you know that Instagram allows such accounts by restricting their reach to the audience? Yes, it is true.
So what to do? Don’t worry!
In this blog, we will help you gain authentic followers for your Instagram account who will stick to your content and your brand.
So, let’s get started!
Table of Contents
How to get more followers on Instagram – 15+ easy steps!
Before moving on to the topic, we assume you already have a public account. So, let’s en route towards the ways that will help you how to grow on Instagram.
Optimize your bio
The first thing a visitor lands on your Instagram page notices is your “bio”. A warm, actionable, and factual description of your brand helps people better understand what you do and why they should follow you. So optimize as much as you can.
Also, don’t forget to add a hint of your personality. This is very important, as different people connect with different accounts based on the things they can resonate with.
For a better understanding, here are some examples:
- Ishita Mangal: “Delivering informative fashion and beauty unconventionally.”
- Ankur Warikoo: “Serial entrepreneur, bestselling author, online educator, and content creator.”
- Netflix India: “Thoda Heist, Thoda Hijack.”
Next add a link to your bio using the Best Link in Bio Tools. As Instagram’s bio itself doesn’t allow you to have more than one link, by using the Linktree tool, you can add multiple links in a single-page link and let people find all your work in one place. Also, you can indirectly persuade them to interact with your content.
Hire a designated social media manager
When you first step into the creator world, you find yourself drowning in a lot of work, including planning & creating content, scheduling & posting, interacting with the followers, and sharing it on other social media accounts.
In such cases, the overall productivity of your work starts deteriorating. Thus, it is wise to hire someone (one or max two people) who has great social taste, has prior experience handling Instagram accounts, and can also keep you updated with the daily changing algorithms. This way, you can concentrate more on creating content and worry less about external factors. Also, they provide a lot of help by letting you use social media to earn money for local businesses.
Brush up your photography and videography skills
Instagram is all about aesthetics! How beautifully you present your content on your feed grabs a lot of attention from your audience.
You can’t just post a random post or reel on your feed. This might work on other social media platforms, but on Instagram, it’s a big no-no!
Thankfully, in this digital era, there are many free resources where you can at least learn the basics of photography or video editing for free. There is no need to enroll in the paid courses (at least in the initial stage).
Additionally, here are some basics that can give you a start:
- Focus on one subject at a time.
- Find an interesting object.
- Try to capture symmetry.
- Target a bigger canvas for more cinematic thought.
Next, edit photos and videos before you post. Instagram itself allows for some editing options, but for wider tools, you can always take help from third-party editing apps. For example, use Picsart for photo editing or VN for video editing. If you do want deeper knowledge, check out the best ways of creating a perfect video for social media .
Additionally, always keep a single Instagram theme for your feed so that the visitors get a sense of what your brand is all about.
Create shareable content
The first step in actively reaching new audiences is to start producing shareable content. It just needs one popular post to touch hundreds of thousands of individuals, and tried-and-true forms include motivational quotations, educational carousel articles, short-format reels, and trendy memes.
Memes are particularly fantastic at spreading virally, especially when they capitalize on a current cultural trend. They often combine text and images and are frequently humorous. Your meme is more likely to go viral if it strikes a chord with people in your neighborhood!
Also, to make a good post, attempt to strike a balance between the popular images you’re using, the attitude of your core demographic, and the specialty of your brand.
Prepare your content in advance
Always, always make sure you have a good number of 20-25 posts ready in advance before you start posting them on your profile. This will give all your future visitors a clear picture of the quality of your feed.
Also, be very specific about the posting schedule. It can be a game changer, especially when your audience is in different time zones.
Think and plan whether you will post regularly, alternate days, or simply 3 days a week. This allows your followers to stay up to date on your posting schedule.
Also, there is no hard-and-fast rule. Keep experimenting until you figure out what works best for you. And once you have everything set up around you and your inner creative soul is ready, it’s time to publish and interact with your audience.
Level up your caption game
Nowadays, people are paying more attention to the captions and the comments section. They are like the icing on the cake. So, if you want to increase followers on Instagram for your business, you need to master the game of captions.
You can do the following for winning Instagram captions:
- Write something witty or pun-intended.
- Smartly incorporate the emojis (try Pictionary for more hints).
- Engage your followers with a certain call to action.
- Create your hashtags or follow the trending and relevant ones.
Use relevant hashtags for a wider reach
Another way to get followers for your Instagram account is to use relevant hashtags in your posts. A hashtag ties different people in different locations into a single stream who wouldn’t know each other.
To find out the relevant hashtags on Instagram, you can use several hashtag generator apps. There is also an alternative approach to finding hashtags that are free and work all the time.
Open your Instagram app, go to the Explore tab, and search for a specific keyword. It will then create a list of all the relevant hashtags surrounding it, along with the number of times that particular hashtag has been used. Alternatively, you can also create your hashtags, for example, in the case of miniseries or podcasts.
Also, it has been seen that many people seeking to learn how to get Instagram followers fast use irrelevant hashtags like #dolike, #dofollow, #like4like, and many others. A little heads up: don’t fall into such traps. You will certainly see an initial spike in your follower list, but then it will fall off.
Note: For beginners, you can get the Instagram followers app to keep a close watch on who is following you and what kind of audience is interested in your content.
Follow the content trends
Another way to get more followers on Instagram for free is to follow the current trends. With the arrival of TikTok, Instagram reels, and YouTube shorts, short-form content has become everyone’s favorite.
In fact, as per a Hubspot report, 85% of the marketers who are taking advantage of short-form content have the most engaged audiences.
Moreover, it is a great feature to show off your creativity in the menial time and keep your audience engaged throughout the content.
Take advantage of Instagram stories
While Instagram posts and reels give you limited options to edit, Instagram stories are a whole different ballgame. Brands and creators love it.
Public accounts can now share on the go, and beneath appears for 24 hours on Instagram thanks to the fleeting Instagram Stories feature. These posts may not appear as refined as a published shot, but they offer your company more personality.
Just consider how popular Snapchat became a couple of years ago. Similar features were added by the Instagram app, which increased the value and appeal of such programs from users’ perspectives. Instagram Stories currently boasts more than 500 million daily users, despite Snapchat having invented this function.
This is how you can take advantage of Instagram stories to get followers without following anyone:
Since the stories only remain for 24 hours, you can then add highlights by creating a separate folder. This will be shown in your profile for the rest of your life.
Also, do you know there are ways through which you can see someone’s Instagram stories anonymously? These are helpful especially when you want to know what your competitors are doing without knowing them.
Join Instagram Live
Another content type that has proven to be quite successful on other social media platforms, Live videos are another format that Instagram users may capture and post. What makes Instagram Live videos special? After users stop filming, they vanish.
To add human qualities to an online community that is often highly edited and polished, marketers may share unscripted, unfiltered experiences with their audience through this real-time, two-way interaction.
With the introduction of the Live function, Instagram has added other elements that might encourage greater viewer involvement or engagement, including Q&A, requests to join, pinned comments, and adding filters.
You may organize a live event in association with an expert or another organization to get Instagram followers. You may advertise this live event with folks that your audience would be interested in and then conduct it on your account.
Tag relevant people into your photos
Another method of how to get Instagram followers fast without paying is to tag the people who are associated with your brand in the particular post. By tagging pertinent accounts, you may make yourself visible to those who aren’t following you by appearing in their tagged post.
For example, after a dance fitness class, if you own a fitness center, you could snap a group photo and tag everyone in it. Then all of their labeled feeds will be filled.
The post will be seen by their followers, who will then find your studio. Yet this approach also works for other company and brand accounts. If you can, tag others and share the spotlight. It will come full circle, bringing you additional leads and Instagram followers.
Keep a close watch on your competitors
Looking at what your rivals are doing and picking up tips from it is another effective strategy for how to get followers on Instagram without following.
If you look into their accounts, you could find hashtags, influencers, or unique ideas that you hadn’t considered, as well as other marketing tactics that might help you with your own.
Moreover, take notice that some of their feeds are doing the best because it might be another indication of what can work for your account.
In the world of content creation, the more you learn from your fellow competitors, the better it will be for your business.
Don’t forget to check this – The Most Profitable Businesses Ideas for Startups
Repost when someone tags you in their post
Every time someone tags your company or brand, repost the content to your feed to gain more exposure. Instagram is a fantastic tool for a company since it allows you to display good comments and mentions.
Remember to get in touch with the user, appreciate them for their posting, and get their consent to republish it (according to Instagram’s terms of service, you must receive written consent before reposting a user’s work).
The user will probably concur. Reposting for Instagram is one such program, but you can also do it manually. In either case, don’t forget to both tags and acknowledge the author of the piece in the caption.
Use Instagram ads to boost your profile
Instagram ads are a great way to boost your profile and make it reach a wider audience. Consider investing in them if you have a flexible budget. Also, you use several power editor tools to make powerful carousel advertisements to market your content.
You may even use Facebook advertising to get your content in front of more consumers if you’re conducting a special contest or marketing campaign.
Recommended – What facebook Won’t Tell You About Free Basics
You can ensure that your photos will be seen by your Instagram followers, who will be engaged in your company and help you target your clients according to their tastes and habits. Find the tactics that work best for you or your company, even though some of them may be more effective than others.
Post content generated by users
Similar to cross-promotion, companies may share user-generated material to express gratitude to current clients while simultaneously generating social proof.
I’m more inclined to believe an ordinary person likes a product if I see them recommending it on Instagram.
Most customers have the same perspective. It explains why Meesho and Yelp are so well-liked websites.
In the end, using user-generated content may be a great way to build brand recognition and customer confidence in your goods and services. This tactic is employed by many influencers and artists.
Try to get on Instagram’s Explore page
It’s easier to say than to do to get on the Instagram search results page. We comprehend that. You will, however, be producing readily shared and fashionable material if you write pieces intending to be on the Explore page.
While making a video, consider the latest trends that are going viral. Moreover, in those postings, include hashtags and the hashtags of other users and companies.
Also, it appears that Instagram’s browse page mechanism favors material with higher engagement, particularly if it occurs within the initial few moments after publishing.
In the case of Instagram, engagement from prominent individuals is among the greatest methods to achieve this. Quality is preferable to quantity in this scenario.
Final Thoughts: How to get a lot of followers on Instagram?
It takes time to amass a following on Instagram that is both consistent and devoted. They can’t be acquired overnight.
Moreover, we think that what attracts individuals to your account is the caliber and consistency of your work. Thus, we advise you to place more emphasis on the quality of your material than the number of your followers. Eventually, your audience will expand.
To succeed in the long-term game on Instagram, you must first concentrate on your controllable factors, such as the quality of the material you create, the messages you spread, and the brand you establish.
Hope you found this blog useful! Wanna know how to increase your followers and likes on the Roposo app? Read it out.
